This project was awarded "Best of Show" by the American Advertising Federation's (AAF) prestigious ADDY Awards. Once this Palm Desert development was primed and ready for a re-model, we were at the ready for the re-brand. In addition to upgrading their infrastructure, architecture and interiors, the community was spearheading a comprehensive golf package that would entice any amateur or pro golfer. Studio M executed all aspects of the project from logo and stationary system design to photoshoot art direction and final creation of their press kit. With an ecstatic client and an industry award to boot, this campaign was a hole in one.
Print Ad/Direct Mail Campaign
Papercuts Inc., is a premier document shredding company that offers in-home and corporate, records storage, scanning, recycling, and destruction services. Their goal was to educate home owners on the importance of document destruction as it relates to identity fraud. Our goal was to use strong imagery and "appeal to emotion" marketing that included simple, but effective copy that drove home the fact that once trash is thrown away, it becomes public property. We are proud to say this campaign was the recipient of a Silver ADDY Award presented by the American Advertising Federation (AAF).
Press Kit/Capabilities Brochure
True Position Technologies, Inc. (TPT) is a world-class manufacturer of precision machined parts and assemblies for the aircraft, aerospace, electronic, medical and other commercial industries. Ingrained in their business culture is what is known as "lean manufacturing"; a systematic method for waste minimization without sacrificing quality and productivity. Specifically, the aircraft parts industry requires a level of accuracy that is not measured in inches, points or picas, but rather, in microns (a millionth of a meter!) There was no question--Studio M's immersive approach was critical to accurately representing this highly complex industry. My own "lean thinking" approach ensured that the end product was of highest quality, printed with minimal waste, within budget and on-time. The result was a sales kit/capabilities brochure that touted TPT's aptitude, expertise and acumen.
(Re-brand) Product Brochure, Logo, Stationary System
TJM Enterprises is a corporate representative for aerospace products and services. As a liaison between leaders in the aircraft industry such as Boeing, Northrop Grumman, and Raytheon and the manufacturing industry that serves them, TJM's goal was to create a brand that was clean, concise and representative of the knowledge, expertise and precision they bring to the table.
Press Kit & Direct Mail Campaign
Piana Design is an interior design and build firm that was ready to take their marketing to the next level. Word of mouth was their main channel for business (because they are that good); however, they were ready to target a specific market that aligned with their business goals. Our solution was to create a campaign that begged the question: "Isn't it time we met?" We created a sophisticated direct mail "invitation" that proposed that very thing: meeting. Customized typography and a novel die-cut that spoke to the architectural/build aspect of the company was the staple for grabbing and holding the attention of the recipient. The cover of the press kit showcased Piana's intricate cad drawing of a kitchen re-model that was featured on HGTV. It required a high-end scan to capture every detail. The result was gorgeous. We targeted high-end custom home architects, peer builders and home owners. Since then, Piana Design has extended their brand to offer a warehouse of uniquely-sourced, custom lighting to enhance the ambiance of every room.
Integrated Branding/Packaging/POS Campaign
Equal parts whimsical and practical, Finders Key Purse® created the most innovative product offering for the gift marketplace. Appropriately, the branding and packaging had to be inspired, playful and conspicuous, as the POP and countertop displays had to scream, “Look at me!” And they did! The sales team loved introducing and selling this product due to it’s “sui generis” packaging. Equally enthusiastic were the storeowners, as the displays were a hit with the impulse buyer. As a result of Studio M's brand creative for the launch of this company, Finder’s KeyPurse® sold over 1 million units of product in its first year. Within the first five years, Alexx, Inc., earned over $6.5 million dollars. To date, Finder’s KeyPurse® has sold over 10 million units of product and continues to grow and thrive.
Key Art for Big Screen Concert® Promotion
When AEG Live acted in concert with (pun intended) Regal Cinemas, the result was a series of One Night Only®, Big Screen (you guessed it!) Concerts®. Studio M was commissioned to create a series of posters that would be strategically placed (think competition with movie key art) within each Regal Theater, nationwide, to promote some of the biggest names in the music industry. We had the pleasure of working with Sheryl Crow, Kenny Chesney, Beyonce, Eric Clapton, Usher, Yes, and more.