“After 25 years of serving the hospitality industry, A-1 Textiles’ leadership had a 5-year plan: to build the Golden Mills® brand and sell the company. Before bringing Noelle Izzi on board, A-1 Textiles had annual sales revenue of $13 million. As a result of her branding efforts, the Company grew to $18 million; a 40% increase over a five-year period.
Noelle’s immersive marketing approach led to our new brand packaging meeting the Costco® standard and helped A-1 secure the Costco® endorsement to promote the Golden Mills® brand in Costco Business Centers nationwide. This was no small feat.
In addition, the new brand was further promoted in all marketing and advertising efforts: industry tradeshows, ad campaigns, catalogs, and the launch of several new products introduced to the marketplace within a span of five years.
By successfully building equity in the Golden Mills® brand, A-1 was able to distinguish itself from the other distributors in the industry. As a result, the Company has become the preferred master distributor of an industry-recognized brand, Golden Mills®, and the value of the company increased from just a distributor to a distributor with a trusted and credible brand. Consequently, countless other distributors have picked up the Golden Mills® line as well.”
Mark Chang, CFO A-1 Textiles & Hospitality Products
“Dear Noelle, I just wanted to let you know how much I appreciate you and your talent! You have made beautiful additions to our fledgling brand, and they make all the difference. Thank you!”
Sandy Stein, President Finder’s KeyPurse®/Alexx, Inc.
As a result a comprehensive branding campaign for the launch of this start-up company, Finder’s KeyPurse® sold over 1 million units of product in its first year. Within the first five years, Alexx, Inc., earned over $6.5 million dollars.
The concept for the product itself was extremely innovative and virtually untouched in the gift marketplace. Appropriately, the branding/packaging had to be inventive, whimsical and conspicuous, as the POP and countertop displays had to scream, “Look at me!” And they did! The sales team loved introducing and selling this product due to it’s “sui generis” packaging. Equally enthusiastic were the storeowners, as the displays were a hit with the impulse buyer. To date, Finder’s KeyPurse® has sold over 10 million units of product and continues to grow and thrive.
“Noelle, I just wanted to send you a note on the stationary that you created to say thank you. I really appreciate all the hard work that you put in to making us look good. You go the extra mile. It is so nice to work with like-minded professionals that offer a high level of service like you do. Thank you for all of your great ideas, hard work and commitment to our marketing committee. I look forward to our success together."
Josh Abramson, President A.Allbright Painting, Inc.
"Noelle, Thank you for all your help. The brochure is really nice and everyone really liked the final product. I enjoyed working with you and it is always nice to know of another agency out there that is high quality and produces such excellent work."
Keri L. Weindel, MS, RD, CDE Director, Professional Education ~ Dexcom, Inc.
“Noelle, Thanks you so much for the beautiful job you did on everything!"
Karyn Huston Michele Pastry Cafe